Customer Loyalty Points Wallet: Rewards Anytime, Anywhere

Category: Insurance

Leading personal insurance group in Asia with a global presence. Client sought a customised white-labelled gift redemption platform that also provided merchant management, marketing campaign management, secure data management, and data analytics reporting.

Challenges

• Managing and storing sensitive personal data of customers securely
• Gift vouchers expiring and going to waste due to non-utilisation
• Time-consuming process of managing vouchers and merchants

Solution

• Complete flexibility for customers to choose from a wide range of digital rewards on an amazing marketplace.
• No app downloads or sign-ups required for customers.
• Bulk sending of credits to customers for ease of use.
• Encrypted PII data stored securely.
• Admin reports to track campaign status.
• Feature to send rewards in bulk to multiple users.
• No customer sign-in required for reward redemption.
• Web dashboard platform with reporting attribute for ease of use.

Impact

• Annual savings of over SG$100,000 in man-power costs.
• A 60% reduction in the time taken to market a campaign, ensuring that rewards are delivered to customers faster and more efficiently.
• A 300% improvement in redemption rates, with over 55,000 users awarded with rewards through the platform.